Next Monday, January 16, a new episode of Patron Incognito will be broadcast in prime time on M6. The entrepreneur, Frédéric Murat, is going to infiltrate his own company: Coursier.fr. Business Cool tells you all about Frédéric Murat, from his beginnings in the world of entrepreneurship to his time on the show Patron Incognito.
Who is Frédéric Murat, co-founder of Coursier.fr
Frédéric Murat is co-founder of Coursier.fr, a company specialized in the delivery market. It was after his studies that he and a friend founded his company “À Tout Allure”, which later became “Coursier.fr”. The young entrepreneur is now CEO of the Coursier.fr group and founder of the Volt company.
Coursier.fr is present throughout France. The company employs nearly 600 salaried couriers, including 200 bicycle couriers. This represents the largest fleet of bicycle couriers in Paris. On Monday, January 16, Frédéric Murat goes incognito to several of his largest warehouses to observe the daily routine of his employees. In the skin of an atypical and completely unusual character, he will infiltrate to see how the daily life of his employees unfolds on the eve of the peak of activity that represents the Christmas season.
Read also: Who is Maxime Buhler, CEO of Pokawa, from Patron Incognito?
All about Coursier.fr, the company founded by Frédéric Murat
After working as a courier during their studies, Frédéric Murat and his friend Jérôme Clastre decided in 1997 to embark on the adventure of entrepreneurship by creating their own courier company. The two young entrepreneurs want to disrupt the racing market, which was becoming increasingly popular with companies at the time.
For individuals or professionals, Coursier.fr has established itself as the racing specialist in Paris, Ile de France and in other major cities in France. Coursier.fr has become indispensable in the sector and has been proving itself for more than 20 years.
Today, the Coursier.fr group works with several clients:
- The luxury sector: Chanel, Guerlain, Burberry, L’Oréal, Louis Vuitton, Printemps
- The press sector: Dresscode, Mondadori, Zmirov, Marie-Claire group, Pr Consulting, Sipa press
- Various sectors: Vinci, Pfizer, Editis, EuropaCorp, HSBC, Publicis Groupe
Read also: Who are Emmanuel Tedesco; Ouriel Hodara (incognito boss) of Yogurt Factory?
Frédéric Murat, aka Stéphane, in Patron Incognito on M6
To make the best choices for his company and to face the reality on the ground, Frédéric Murat decided to meet his teams all over France. He will pretend to be “Stéphane”, a manager, coming to train, to open a warehouse in a new city.
In this way he is confronted with the reality of newcomers, in a complicated period, that of the end-of-year celebrations. The reasons for his participation are simple” We thought it would be interesting to see the company incognito as we get immersed. It was important to us to make sure that the codes we put in place in Paris were the same in the other cities. », Explains the CEO of Coursier.fr.
Also read: Who is Arnaud Bruillon, CEO of Finsbury, in Patron Incognito?
How will the immersions take place for Frédéric Murat in the program broadcast on M6?
Monday 16 January we will therefore discover Frédéric Murat with a new look and a new identity. He goes to different warehouses in Paris, Bordeaux and Lyon posing as Stéphane, a manager who has come to train to open a warehouse in a new city. During the show, Coursier.fr’s CEO will meet in particular Jordan, a mechanic, and Ademe, an old delivery boy.
If the boss wanted to participate in this show, it is not for nothing, he explains to the media Le Progrès: “ Because usually, when you know that the director arrives at a location, everyone is there, everyone has their uniforms on, safety rules are respected, everything is clean, etc. There we can really check in an incognito way. »
Frédéric Murat wants to ensure that employees comply with the codes, in all warehouses, while observing the environment in which his employees work to take into account the points that need improvement, in order to get as close as possible to the concerns of the employees: ” What struck me most in Lyon is the crowds in the warehouse. I didn’t know there were so many activities. Around 10:30 it was dark with people, there were between 50 and 60 people. It was crawling everywhere. It is a city with a lot of potential, for example with the construction of cycle paths. I really saw it by being as close to my employees as possible, without necessarily being the boss of the company at the time. »
Read also : Who is Laurent de la Clergerie, president of LDLC?
Commentaires
Enregistrer un commentaire