Often considered a school of life, sports can also be learned in school! The proof with PPA SPORT, a business school that relies on learning by doing pedagogy to train future experienced professionals in sports management. decryption.
Multiply professional opportunities thanks to the partnerships of the sports management school PPA SPORT
PPA SPORT’s pedagogy focuses on experimentation and role play by the students. To achieve this, the school sports management has forged partnerships with influential companies in the sports world: sports federations, agencies, clubs, sports media, fitness centers and even start-ups.
Immerse yourself in the battle thanks to the gym’s partnership with the Rugby World Cup
If you are a rugby fan, you know that France will host the Football World Cup from September 8 to October 28, 2023. To put the students at the center of this sporting event, thefitness center deployed a winning strategy to become an official supporter of the match.
This partnership is the guarantee to take on concrete projects related to communication and communication sports management. For example, students can participate in the Campus 2023 internship program, which aims to train 90 assistant site managers, whose mission is to actively participate in the organization of the Rugby World Cup.
In addition, every student of thefitness center will have the opportunity to work on projects related to the Rugby World Cup (e.g. content creation). The privileged official supporter status also facilitates meetings between PPA SPORT students and influential figures in the sports ecosystem.
Stay in the fight thanks to the collaboration between the gym and In Extenso Supersevens
Proof that rugby is a highly represented sport at PPA SPORT, the school of sports management is also official supplier of In Extenso Supersevens (rugby sevens competition). Rugby Sevens, a sport that has become increasingly popular over the years, is still little known to the general public, but no less intense and spectacular for that.
Thanks to the joint work of the National Rugby League and thefitness center, the students had the opportunity to participate in the final, which took place in November 2021 in Paris. Their mission? Holding entertainment stands (selling sporting goods, temporary tattoos, make-up, blind testing, photobox…) before and during the match to entertain the many supporters.
Go to the net thanks to the collaboration between the gym and the tennis tournament Arnaud Clément
PPA SPORT’s partnership policy has no holes in the racket. As proof, the school of sports management has signed an important partnership with one of the biggest tennis challenger tournaments: the Open du Pays d’Aix Cepac. Led by Arnaud Clément, an emblematic figure of French tennis, this clay tournament is an opportunity to discover tennis’ future gold nuggets.
In addition to being at the forefront of the competition, the students of thefitness center participate in the success of the event by performing essential tasks: communication and content creation, public relations management, ticket sales, etc.
Take a look behind the scenes of sports preparation thanks to the partnership between the gym and the CDFAS
At the end of 2022, thefitness center announced the creation of an important partnership with the Departmental Center for Sports Training and Animation (CDFAS). This structure includes sports organizations that are involved in developing training courses for top athletes. It should be noted that the CDFAS has obtained the status of a preparation center for the Paris 2024 Olympic and Paralympic Games. It will also host the team UNITED STATES.
In practice, students will be able to participate in the stimulating missions offered by the CDFAS. From sports volunteering to leading exciting projects (content creation, community management, etc.), through participation in the many events organized by the CDFAS, they will be immersed in the reality of sports management to develop new skills.
Fitness Park: an indispensable partner
To facilitate the search for an internship or work-study, thefitness center has built up many partnerships with renowned companies.
For example, Fitness Park, the fitness leader in France, organizes work-study recruitment days for students from the network of the PPA Business School.
These career opportunities are also open to first-year students such as Marouane, who participated in a recruitment day with Fitness Park for her bachelor’s degree: ” I am happy to get a first interview thanks to the offers of PPA SPORT. This allows me to put myself in real-world conditions, understand recruiters’ expectations, and create a feedback on my presentation. »
The other major gym events
Other meetings are organized by the education teams of thefitness center, such as “sports talk shows.” These encounters with personalities from the sports ecosystem accentuate the lives of students and enable them to build their professional network.
Here are some examples of guests:
- Reina-Flor Okori, French champion in the 100 meters hurdles in 2004 and 2008
- Gilles Verdez, sports journalist
- Grégoire Kopp, former communication director of Olympique de Marseille
In addition, the school’s educational teams regularly organize visits to legendary sports venues such as Roland-Garros, the Jean-Bouin stadium or even the Parc des Princes.
Bachelor and Master: two dual degrees to start a career in sports management
The academic career offitness center is based on two different programmes: the Bachelor’s program in Sports Marketing and Business (three years) and the Master’s in Business and Business sports management (two years).
The priority objective of the Bachelor of Sports Marketing and Business is to teach students:
- position an organization or a brand in its market;
- participate in the influence of a brand or an organization;
- leading the organization and management of a sporting event.
After obtaining their bachelor’s degree, they can immediately enter the labor market in positions such as marketing manager, press relations manager or even merchandising manager. However, a continuation of studies in the master cycle is possible to deepen their knowledge.
The master cycle is over sports management is a bac +5 level diploma aimed at developing students’ skills, namely:
- managing the performance of an organization;
- the construction of a brand’s design;
- managing an organization’s marketing communications.
In terms of opportunities, graduates of the Masters in sports management has access to the following sports professions:
- sponsorship and collaboration manager
- stadium manager
- project manager sports
In addition to being open to dual programs from the first year, bachelor’s and master’s programs are adapted to everyone’s ambitions through two specialisations: business development of sports organizations and marketing and communication in sports.
The PPA SPORT MBA: a diploma in sports management with many possibilities
Holders of a baccalaureate +3 in marketing and communication can opt for the MBA (Master of Business Administration) offered by PPA SPORT. The MBA, an internationally recognized high-level course, is a course focused on business management, facilitating access to management positions in the sports sector.
In the first year, students learn to put their knowledge of marketing and communication at the service of sports organizations and their development strategies.
The second year was all about business and sports managementwants to add certain skills to the resumes of future graduates:
- run a marketing department;
- coordinating a multidisciplinary team;
- assess the impact of marketing strategies on an organization’s development;
- design and manage effective marketing strategies;
The strengths of the gym sports management PPA SPORT grab your attention? Visit the school’s website to find out everything about the pedagogy, the curriculum and the registration procedures.
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